Web design is one of the many ways in which you can consolidate your branding strategy and make your business stand out. In collaboration with your designer, you can develop an outstanding look to differentiate your site from its competitors and express your culture and identity in a unique visual form. However, while you can be as creative as you want with certain aspects, effective web design does have its principles, which you need to respect if you want your site to look great and provide a perfect user experience. Here are the main criteria that Toronto web designers advice you to keep in mind.

Know your purpose

What is the purpose of your website? Inform, entertain, call to action? Know your purpose clearly and take each and every web design decision based on this purpose. The elements of the design must be chosen in such a way as to reflect your line of work and have the desired impact on visitors. For example, if your business is a cargo network, then the design must reflect corporate professionalism. If you’re running a kindergarten, the design must be playful and dynamic.

Aim for simplicity and clarity

Gone are the days when web pages would have a lot of elements and clutter. Now, it’s all about being streamlined and simplified. Less is more. Eliminate any element that doesn’t have any real value and that occupies too much space. Here are some ideas to help you out:

  • Use negative space. Having a white background and minimal information on your page will give it a sleek, minimalist, modern look. In addition, existing text will be more visible and easier to read.
  • Intuitive navigation. If your site has more than one page, you need to work with your designer and think of a way to create a logical page hierarchy that’s easy to follow. This way, visitors will be able to move between pages without feeling lost or overwhelmed.
  • Smart use of colours. Colours can influence the emotions that your visitors go through whilst browsing your website and even trigger actions. For example, use bold, bright, intense colours such as red or bright orange for add to cart buttons or special discounts.
  • Sans serif fonts. As opposed to serif fonts, sans serif fonts don’t have any decorative elements to them, which means they are easier to read on a computer. You should use a sans serif font for your page and the size shouldn’t be smaller than 16px.

Use responsive design

Last, but not least, keep in mind that more and more people tend to use smartphones to surf the Web. This brings about the need for responsive web design services. A responsive website will be displayed differently, depending on the resolution of the device from which the visitor checks your page and is built in such a way as to enhance the UI. Responsive designs are simple, adapted to smaller screens, have big, visible buttons and are easy to browse on the go.