Search Engine Optimization represents a series of practices that need to be implemented for a website in order to increase both the quality and the amount of traffic attracted to this website through search engines. SEO is never the same and it is continuously changing to meet the expectations of online users each and every day. The quality and amount of traffic that can be directed to a website is affected by the accuracy of keywords used. The more specific your website keywords are, the higher the chances of attracting visitors and eventual buyers. Without specific keywords, you risk not attracting the right visitors. Therefore, Google (or another search engine that people use) won’t trust your website, which is a huge disadvantage from the very beginning. This article is going to offer you some pieces of advice regarding keywords and different on-page SEO factors that could affect your website’s presence in the online field. Here’s how:

Always use a tracker

Have you ever thought of using a program that could do all the keyword work for you? The experts at offer a great solution for those in need of discovering their ranking in Google search results. Besides the fact that a tracker can tell the exact position of your website, it can also give you complex keyword suggestions to choose from. Suiting the keywords to your website is essential so that people can find exactly what they are looking for. If your website’s keywords do not match the content or the products you are selling, you risk losing visitors instead of gaining them. Using a tracker is the best option you have in case you’re not good with tech in general.

Page content and keywords

Focusing on the relationship between your page content and the keywords you use is part of the SEO process. You may not know but using the keywords you previously chose the actual page content of your website helps with indexing. Again, there are different tools that can help you with choosing the appropriate keywords. By doing that, you increase your chances of winning visitors, and – eventually – clients. Besides page content, there is another detail you should keep in mind.

Meta titles and descriptions

Are you familiar with the link title and the short description you can find when searching something on Google? These are what SEO experts call meta titles and meta descriptions. You should think of a catchy title that contains some keywords and the name of your company. The description has to include the keywords and a short presentation of what people can find on the respective page. Space is limited, so using words as effectively as possible is required when creating meta titles and descriptions. Think about this situation from the perspective of an online user. You browse through Google search results. Which website are you more likely to select based on the meta title and description? The one that’s the most relevant to your search, looks professional and is error-free. Think about that when you create your content.