It is generally agreed that the internet has become one of the most powerful and at the same time cost-effective marketing tool nowadays. More and more companies and freelancers have decided to make their products and services known to the large public via the online market in order to increase the number of potential customers. Most of them have resorted to the services of professional and reliable web developers to design websites of their companies. In case you are interested in such services, you can find out more information about this aspect by doing some research on the internet. However, video advertising has gained more and more ground, so here are the main advantages of this method.
Video ads attract more attention
One of the main benefits of video advertising is that there are high chances to increase the number of potential customers. It is commonly known that people react more to videos than to static images and the chances for those people actually to stop from what they were doing and watch that video significantly increase, compared to image ads.
Video ads increase sales
Since people take a few minutes of their time to watch that video ad, chances for those people to purchase the product presented in that ad or to resort to the services presented there also increase. There are even researches that prove the fact that chances for people actually to select the services or the products presented in that video ad increase by more than 30%.
Excellent format for educating and informing
Believe it or not, video ads are one of the best methods for providing people useful information about your services and products. It comprises both visual and audio elements that appeal to multiple senses. These videos can also have an educational purpose, especially when it comes to those how-to guides.
Great advertising tool
As it was previously mentioned, video production strategy is a marketing tool that should not miss from any campaign. The reason is quite simple – the moment one sees a video that is both interesting and short enough to comprise all necessary information in less than a minute, there are high chances for that person to share the video on popular social networks. This means that more people have the chance to see the video and to become interested in finding more about whatever is presented in it. It is worth mentioning that researches say that people share over 700 videos every minute on Twitter, which is definitely a great advantage.
Videos are the new “long story short”
It is commonly known that videos present high volume of information in shorter amount of time. The details you would have presented in 500 words on a piece of paper for instance could be comprised in only one-minute video. This can be possible because the video uses images and audio elements in order to present information.
As you can see, these are the most important benefits of video advertising. It is recommended to work with a professional and reputable video designer to benefit from the best results.